01 / Before the call
Choose what matters most.
Spend a short planning block before recording. A one-page outline is enough; the interview is for speaking, not reading.
Name one audience and one outcome.
Write who you want to reach and what you want them to understand, consider, or do after hearing you. Keep it to one sentence.
Pick three themes for this conversation.
Choose the ideas you can explain from experience and that matter to that audience. Rank them so the most important one gets covered first.
Bring two specific stories or examples.
For each, note the situation, the decision you made, what changed, and the lesson. Use details you can stand behind; get permission before identifying a client or sharing private information.
Gather only the facts you may need to check.
Write exact names, titles, product terms, dates, and any approved figures. Mark an uncertain number for omission or verification rather than guessing on camera.
Choose one practical next step for the viewer.
If a call to action belongs in the conversation, choose the approved destination or action in advance. Do not improvise a URL or promise an offer you cannot honor.
List boundaries and pronunciation notes.
Flag confidential subjects, claims that need careful wording, names to pronounce correctly, and any terms the interviewer should avoid.
Keep the outline beside the camera as a prompt. Do not write twenty scripts: the interviewer can draw several concise, self-contained moments from a few well-chosen themes.
02 / One 60-minute recording
Give the hour a simple shape.
This is a suggested allocation for one interview. Adjust the balance in the room while keeping the recording to the same 60 minutes.
- 00–055 min
Set the destination
Confirm the audience, the main outcome, the three ranked themes, and any topics or details that are off limits.
- 05–138 min
State your point of view
Explain the main problem you help solve and one useful way you see it. Start with the clearest idea instead of a long career history.
- 13–3118 min
Tell two concrete stories
Use the decision and lesson from each example. Give enough context to make the story understandable on its own, without trying to tell every detail.
- 31–4312 min
Cover a trade-off or common question
Choose one misconception, objection, or difficult choice your audience encounters. Explain the nuance and when your advice may not apply.
- 43–5310 min
Offer practical guidance
Give a short sequence, diagnostic question, or first step someone can use. Keep each answer focused on one useful takeaway.
- 53–607 min
Recap and clarify
Correct names or terminology, clarify any answer that lost its context, restate the strongest point plainly, and finish with the agreed next step if there is one.
If a topic is taking too long, protect the highest-ranked themes and move on. This outline leaves no time for a second interview or an extended pickup session.
03 / During the conversation
Make each answer stand on its own.
To help each selected moment make sense outside the full interview, give each thought a beginning and an end. Speak naturally; do not depend on a previous answer for context.
Lead with the answer.
Say the conclusion or recommendation first, then add the context a new viewer needs. Avoid opening with “as I mentioned” or a long preamble.
Use one point, one proof, one takeaway.
Make a single claim, support it with a short example or reason, and close with what the audience can learn from it.
Answer the question before adding nuance.
Give the direct response first. Add a qualification or counterexample only when it changes the advice.
Be precise about evidence.
Distinguish what you observed from what you infer. Do not invent a client result, statistic, quotation, or guarantee to make an answer sound stronger.
Pause instead of filling every silence.
A brief pause gives you time to finish a thought. If you misspeak, stop, take a breath, and say the sentence again clearly within the hour.
Use plain language and define necessary terms.
If a specialist phrase matters, explain it briefly. Assume the viewer has not heard the rest of the interview.
Useful follow-up prompts
- What is the first sign someone should look for?
- Can you describe a real example without identifying anyone who has not agreed to be named?
- What is a common trade-off people overlook?
- What is one step they can take this week?
04 / Before the scheduled start
Make the room easy to listen to.
Do the technical check before the interview begins so the 60 minutes can stay focused on the conversation.
Choose a quiet room and reduce echo.
Close the door, silence nearby devices, and move away from fans or other steady noise. Soft furnishings can make a room sound less reflective.
Put the camera at eye level.
Use a stable surface, frame your head and shoulders with a little room above, and look toward the lens when making a key point.
Face a soft light source.
A window or lamp in front of you usually gives a clearer view than a bright window behind you. Check that your face is visible before starting.
Test the actual microphone and camera.
Record a brief sample and play it back. Check that your voice is clear, the framing is steady, and there is no distracting echo or clipping.
Prepare the device and connection.
Charge the device, confirm the call link and connection, close notification-heavy apps, and keep water nearby. Do these checks before the booked hour.
Keep notes close, but out of the way.
Place your one-page outline near the lens. Refer to a few words when needed instead of reading paragraphs or a full script.
05 / Once recording ends
Send a concise accuracy note.
Keep follow-up focused on details that help the recorded material stay accurate and usable. Use the contact method agreed with the production team.
Send exact names, titles, and spellings.
Include pronunciations, product names, and any terminology that may be unfamiliar from the recording.
Flag a specific factual correction.
Point to the relevant answer and state the correction plainly. If a fact is uncertain, say so rather than replacing it with a guess.
Share approved links and references.
Send only destinations you have checked and are comfortable sharing publicly. Confirm that a named customer example has permission to appear.
Plan how the clips fit your month.
When the clips arrive, group them by theme and choose a sustainable schedule for LinkedIn and X. Recheck any time-sensitive wording before posting.
The package is based on one 60-minute interview. If a missing point would require new footage, ask the production team how to handle it; this guide does not assume another recording is included.
The Morrowsplice format
One hour in. A month of material to plan.
The specified Morrowsplice package is $2,500. One 60-minute executive interview is turned into 20 polished short-form clips with hooks, captions, and graphics, ready to schedule on LinkedIn and X within five days. The intended benefit is a month of marketing collateral from one hour.
This describes the stated offer and intended outcome; it does not claim that a customer result has already occurred or guarantee performance after publication.